You may be reaching the end of this article and wondering, why all the fuss about bees? Well, not only are bees critically important to our ecosystem, they’re also in danger of steep decline. That’s why we’ve partnered with WWF to help out the star of the show, the mighty and humble bee, by raising money for WWF’s efforts to protect bees and other important species. There are three ways you can help us support WWF’s conservation work: donate during the live stream, purchase the cutest merchandise this side of the Overworld (available on Friday!), or purchase the Character Creator Bumblebee costume in the Minecraft Marketplace. We’ll be donating a percentage (62.5% to be exact) of those proceeds directly to WWF! To kick off these initiatives on behalf of the beloved bee, Mojang will be giving a $100,000 donation to WWF.
We’re excited to bring bees into Minecraft, but also to help protect the bees right here on the Earth that we all share. Let’s celebrate the bees before they arrive in Minecraft on December 11th by taking part in the exciting events we have planned!