Japan: Famitsu says Nintendo Switch (OLED Model) sold 138,409 units in launch weekend 

Japanese sales tracker Famitsu has announced that the Nintendo Switch (OLED Model), which became available to Japanese consumers on Friday 8th October, shifted a respectable 138,409 units, showing that Nintendo continues to rule the console space in the land of the rising sun. Famitsu previously announced that Nintendo Switch launch sales were 330,637 units in 2017 and the Switch Lite shifted 177,936 units in 2019.

“The OLED model will become more popular than the standard or Lite models, supported by existing owners who would upgrade from older models or add another unit to their households. Nintendo is similar to Tesla in terms of offering unique products, and just like the car company, it has a rabid fan base.”

Tokyo-based industry consultant Serkan Toto

“With most people that were going to buy a Switch now owning one, seeing supply come back into balance after months of shortages could be a sign that some of the demand, especially that which was pulled forward during the height of the pandemic, is now starting to wane.”

Bloomberg Intelligence analyst Matthew Kanterman.


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